Department of Marketing

Department of Marketing

The Department of Marketing is a thriving and dynamic community of faculty, researchers, staff, and students. The department has earned international acclaim for its ambitious and rigorous research output. We are at the bleeding edge of marketing.

marketing major

Research

Markets and consumer culture evolve at break-neck pace. The Department of Marketing is the Nordic leader in developing new tools, theories, and insights for marketing management and research practices pertaining to this tumultuous landscape.

The Department of Marketing has four primary research areas: strategic marketing, services marketing, retail and sales, and consumer behavior. Our research output regularly features on the pages of leading journals within these fields.

Strategic Marketing

Competitive dynamics
Marketing performance and metrics
Technology and innovation management
B2B and networks

Students studying in the new BIZ building - Photo by Unto Rautio

Services Marketing

Service management
Value co-creation
Collaborative consumption
Self-service technologies

digital

Retail and Sales

Retail business models and retail marketing
Retail entrepreneurship
Fashion marketing
Sales management and pricing

Four students studying together. Three of them have their computer and one is having papers in front of them.

Consumer Behavior

Consumer Culture Theory (CCT)
Novel research methods (videography and netnography)
Consumer experiments
Digital consumption

Studies

Kolme Aallon opiskelijaa keskustelevat

Hae suomen- ja ruotsinkielisiin kandidaattiohjelmiin

Hae Aalto-yliopiston suomen- ja ruotsinkielisiin kandidaattiohjelmiin kauppatieteen, taiteen ja tekniikan aloilla! Seuraava hakuaika on 11.–25.3.2025.

Hakijapalvelut
Business students gathered around a table to study together.

Marketing, Master of Science (Economics and Business Administration)

Modern marketers are creative, strategic thinkers who navigate the digital landscape with effortless agility and intuition.

Study options
Students hanging out and studying in the School of Business learning hub

Admission to Master of Science in Economics and Business Administration (2 yrs)

The admissions to Master's programmes at Aalto University in the field of Business and Economics are organised once a year. The application period for studies starting in autumn 2019 is from 3 December 2018 to 11 January 2019.

Study at Aalto

People

Henri Weijo

Associate Professor, Head of Department

Henri Weijo

Johanna Frösén

Associate Professor, Vice Head of Department

Associate Professor Johanna Frösén

Sanna-Katriina Asikainen

Associate Professor

Sanna-Katriina Asikainen

Arto Lindblom

Professor

Portrait of Professor Arto Lindblom, Department of Marketing

Tomas Falk

Professor

Tomas Falk

Jaakko Aspara

Professor

Picture of Jaakko Aspara

Kristina Wittkowski

Associate Professor

Kristina Wittkowski

Kushagra Bhatnagar

Assistant professor

Kushagra Bhatnagar

Anastasia Nanni

Assistant Professor

Assistant Professor Anastasia Nanni

Kristian Möller

Professor Emeritus

Kristian Möller

Taavi Heikkilä

Executive in Residence

Eric Arnould

Professor emeritus

Eric Arnould

Siggi Gudergan

Visiting Distinguished Professor

The picture shows a head shot of Visiting Distinguished Professor Siggi Gudergan.

Antti Vassinen

Professor of Practice

University Lecturers

Alexei Gloukhovtsev

Senior University Lecturer

Alexei Gloukhovtsev

Sami Kajalo

Senior University Lecturer

Sami Kajalo

Ilona Mikkonen

Senior University Lecturer

Ilona Mikkonen

Hedon Blakaj

University Lecturer

Hedon Blakaj

Tatsiana Padhaiskaya

University Lecturer

Tatsiana Padkaiskaya

Postdoctoral Researchers

Juho-Petteri Huhtala

Postdoctoral Researcher

Juho-Petteri Huhtala

Laura Rosenberg

Postdoctoral Researcher

Laura Rosenberg

Daria Kautto

Postdoctoral Researcher

Xiaoshi Xu

Postdoctoral Researcher

Linda Turunen

Postdoctoral Researcher

Doctoral Researchers

Oscar Ahlberg

Doctoral Researcher

Petra Paasonen

Doctoral Researcher

Henriikka Seittu

Postdoctoral Researcher

Doctoral Researcher Henriikka Seittu

Pelin Geyik

Doctoral Researcher

Doctoral Researcher Pelin Geyik

Elizaveta Sakhnovskaia

Doctoral Researcher

Jiancai Liao

Doctoral Researcher

Simo Lehtovirta

Doctoral Researcher

Miriam Etz

Doctoral Researcher

Nayoung Yoon

Doctoral Researcher

Kseniia Lashkova

Doctoral Researcher

Arash Naghdi

Doctoral Researcher

Hardikkumar Ladva

Doctoral Researcher

News

Aalto Open Science Award Ceremony, May 20, 2025, 1-2.30pm, Mordor A Grid, Otakaari 5 02150 Espoo. Programme: Welcome words, award video screening, AALTOLAB, Aki Vehtari, Rupesh Vyas, panel discussion on open science, coffee & ice cream. All Aaltonians welcome!
Awards and Recognition, Research & Art Published:

Join us for the Aalto Open Science Award 2024 Ceremony

All Aaltonians are welcome – no registration required!
Alma Median yritysprojektiryhmä
Cooperation, Studies Published:

The project team developed a proof-of-concept pricing model to suggest optimal pricing

In collaboration with Alma Media, the Aalto students worked on optimizing pricing to enhance revenue generation
Kolme ihmistä tekemässä tietotyötä
Research & Art Published:

Research: More than a quarter of companies do not monitor their marketing performance

Customer satisfaction is also rarely used as a KPI, according to the results of Markkinoinnin tila (the State of Marketing) survey
Photo showing four parallel wood tensile testing set-ups across the grain
Studies Published:

Online course on Wood Mechanics starts 24.2.2025

Learn 100% online about the engineering potential of wood as a complex natural material.

Events

Better Business – Better Society: Johtaminen tänään
Lectures and seminars

'Better Business — Better Society: Johtaminen tänään' seminar

Better Business — Better Society Seminar Series offers opportunities to learn about and discuss current societally important topics monthly.
Discover and explore research data - in collaboration with KTH.
Lectures and seminars, Staff trainings, IT & digital tools, Support for teams, Training to support research

Discover and explore research data, May 15, 2025

Welcome to a webinar on data re-use and exploratory data visualisation.
Four people dressed in workwear and suits with tools, accordion, and props promoting PDP Gala 2025.
Students

PDP Gala

Join us at the PdP Gala on May 16th to explore bold innovations created by interdisciplinary student teams over nine months of hands-on product development. With real-world challenges, company partners, and functional prototypes, this is your chance to witness where creativity meets engineering.
Aalto Open Science Award Ceremony, May 20, 2025, 1-2.30pm, Mordor A Grid, Otakaari 5 02150 Espoo. Programme: Welcome words, award video screening, AALTOLAB, Aki Vehtari, Rupesh Vyas, panel discussion on open science, coffee & ice cream. All Aaltonians welcome!
Campus, Networking, Other

Aalto Open Science Award Ceremony, May 20, 2025

Join us in celebrating the winners of the Aalto Open Science Award 2024!

Contact information

Visiting Address

School of Business building, 1st floor
Ekonominaukio 1
02150 Espoo
Finland

Postal Address

Department of Marketing
Aalto University School of Business
P.O. Box 21210
FI-00076 Aalto
Finland

School of Business

We strive for better business and better society. We excel in education and research with a multidisciplinary approach and in collaboration with our partners.

Read more about the School of Business
School of Business students. Photo: Ari Toivonen
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