Hae suomen- ja ruotsinkielisiin kandidaattiohjelmiin
Hae Aalto-yliopiston suomen- ja ruotsinkielisiin kandidaattiohjelmiin kauppatieteen, taiteen ja tekniikan aloilla! Seuraava hakuaika on 11.–25.3.2025.
Department of Marketing
The Department of Marketing is a thriving and dynamic community of faculty, researchers, staff, and students. The department has earned international acclaim for its ambitious and rigorous research output. We are at the bleeding edge of marketing.
Research
Markets and consumer culture evolve at break-neck pace. The Department of Marketing is the Nordic leader in developing new tools, theories, and insights for marketing management and research practices pertaining to this tumultuous landscape.
The Department of Marketing has four primary research areas: strategic marketing, services marketing, retail and sales, and consumer behavior. Our research output regularly features on the pages of leading journals within these fields.
Strategic Marketing
Competitive dynamics
Marketing performance and metrics
Technology and innovation management
B2B and networks
Services Marketing
Service management
Value co-creation
Collaborative consumption
Self-service technologies
Retail and Sales
Retail business models and retail marketing
Retail entrepreneurship
Fashion marketing
Sales management and pricing
Consumer Behavior
Consumer Culture Theory (CCT)
Novel research methods (videography and netnography)
Consumer experiments
Digital consumption
Studies
Marketing, Master of Science (Economics and Business Administration)
Modern marketers are creative, strategic thinkers who navigate the digital landscape with effortless agility and intuition.
Admission to Master of Science in Economics and Business Administration (2 yrs)
The admissions to Master's programmes at Aalto University in the field of Business and Economics are organised once a year. The application period for studies starting in autumn 2019 is from 3 December 2018 to 11 January 2019.
People
Henri Weijo
Associate Professor, Head of Department
Johanna Frösén
Associate Professor, Vice Head of Department
Sanna-Katriina Asikainen
Associate Professor
Arto Lindblom
Professor
Tomas Falk
Professor
Henrikki Tikkanen
Professor
Jaakko Aspara
Professor
Kristina Wittkowski
Associate Professor
Kushagra Bhatnagar
Assistant professor
Anastasia Nanni
Assistant Professor
Kristian Möller
Professor Emeritus
Taavi Heikkilä
Executive in Residence
Eric Arnould
Professor emeritus
Siggi Gudergan
Visiting Distinguished Professor
Antti Vassinen
Professor of Practice
University Lecturers
Alexei Gloukhovtsev
Senior University Lecturer
Sami Kajalo
Senior University Lecturer
Ilona Mikkonen
Senior University Lecturer
Hedon Blakaj
University Lecturer
Tatsiana Padhaiskaya
University Lecturer
Postdoctoral Researchers
Juho-Petteri Huhtala
Postdoctoral Researcher
Laura Rosenberg
Postdoctoral Researcher
Daria Kautto
Postdoctoral Researcher
Xiaoshi Xu
Postdoctoral Researcher
Linda Turunen
Postdoctoral Researcher
Doctoral Researchers
Oscar Ahlberg
Doctoral Researcher
Petra Paasonen
Doctoral Researcher
Henriikka Seittu
Postdoctoral Researcher
Pelin Geyik
Doctoral Researcher
Elizaveta Sakhnovskaia
Doctoral Researcher
Jiancai Liao
Doctoral Researcher
Simo Lehtovirta
Doctoral Researcher
Miriam Etz
Doctoral Researcher
Nayoung Yoon
Doctoral Researcher
Kseniia Lashkova
Doctoral Researcher
Arash Naghdi
Doctoral Researcher
Hardikkumar Ladva
Doctoral Researcher
Anu Koponen, Assistant | Email: anu.1.koponen@aalto.fi
Tatiana Penttinen, Planning Officer, Study Affairs | Email: tatiana.penttinen@aalto.fi | Tel: +358 40 353 8401
Tapani Mikola, Controller | Email: tapani.mikola@aalto.fi | Tel: +35840 353 8127
Elisa Utriainen, HR Partner | Email: elisa.utriainen@aalto.fi | Tel: +358504642627
News
Join us for the Aalto Open Science Award 2024 Ceremony
All Aaltonians are welcome – no registration required!
The project team developed a proof-of-concept pricing model to suggest optimal pricing
In collaboration with Alma Media, the Aalto students worked on optimizing pricing to enhance revenue generation
Research: More than a quarter of companies do not monitor their marketing performance
Customer satisfaction is also rarely used as a KPI, according to the results of Markkinoinnin tila (the State of Marketing) survey
Online course on Wood Mechanics starts 24.2.2025
Learn 100% online about the engineering potential of wood as a complex natural material.Events
'Better Business — Better Society: Johtaminen tänään' seminar
Better Business — Better Society Seminar Series offers opportunities to learn about and discuss current societally important topics monthly.
Discover and explore research data, May 15, 2025
Welcome to a webinar on data re-use and exploratory data visualisation.
PDP Gala
Join us at the PdP Gala on May 16th to explore bold innovations created by interdisciplinary student teams over nine months of hands-on product development. With real-world challenges, company partners, and functional prototypes, this is your chance to witness where creativity meets engineering.
Aalto Open Science Award Ceremony, May 20, 2025
Join us in celebrating the winners of the Aalto Open Science Award 2024!Contact information
Visiting Address
School of Business building, 1st floor
Ekonominaukio 1
02150 Espoo
Finland
Postal Address
Department of Marketing
Aalto University School of Business
P.O. Box 21210
FI-00076 Aalto
Finland
School of Business
We strive for better business and better society. We excel in education and research with a multidisciplinary approach and in collaboration with our partners.
